Instructional Design Models - - iADDiE

Our Process

Each phase of VALEiRA’s iADDiE Model represents a unique component of the instructional design process, where a specific gap or need is identified. As a result, actions and behaviors must be carried out. We at VALEiRA design and develop content, interactions, and assessments via technology that trigger those behaviors and create a lasting impact for your organization. The brief descriptions below indicate how VALEiRA will be conducting each phase for Education, Web and Marketing Campaign projects. After each phase, a VALEiRA Team Review and a Client Approval will take place before moving to the next phase.

Initial Consultation

The initiation of project phase consists of two steps 1) initial client consultation, and 2) project initiation. These steps help gather all necessary information on the prospective clients need of learning/training, and if a learning solution is needed, the details of the project.


The Analysis phase provides an opportunity to gather information on learners, content, context, and tasks. The results from this analysis will help define the type of training needed and how it will be designed and developed. The Analysis phase should not be rushed or overlooked as it provides the foundation to all other phases.


The Design phase provides an opportunity to use the information gathered from the Analysis phase to organize the tasks, write learning objectives, determine the delivery method, and graphically design the slides/screens.


The Development phase involves creating in-depth storyboards and graphical representations of each slide/page in the course and once approved, the development of a working prototype. Ultimately, a fully working course will be created and ready for implementation.


The Implementation phase provides the opportunity to test the prototype by selecting a target population. The feedback provided is vital to ensuring quality assurance. Modifications are then made to the course and are either given to another target population or to the client.


The Evaluation phase provides an opportunity to review the effectiveness of the solution. Kirkpatrick’s four levels of evaluation help guide the criteria of effectiveness by looking at reaction, learning, behavior, and results.