By 2016, Paid Search is expected to become a $61 billion dollar industry.
SEM is also known as paid advertising on the web. You may notice the advertisement links on the side of search engines and social network – yep, that’s paid advertising and/or pay per click campaigns at work.
It’s important that your website is showcasing the correct calls-to-action in the most effective areas of your website. We want to make sure that those visitors don’t leave without purchasing or asking for more information through a contact form or by calling you directly. Let’s face it – they’re looking for your business for a reason, so it’s up to you to close the deal.